hi, I’m lexi.
I’m a seasoned videographer, photographer, & small business owner turned digital marketing professional. I specialize in utilizing intentional marketing strategies, striking visuals, and evocative storytelling to help brands stand out on digital channels.
cOntent Creation
With 10 years of experience in the professional videography & photography industry, I know how to create high-quality content that stands out. I’m passionate about both getting creative with original ideas and also utilizing trends to build awareness & boost engagement.
Brand Strategy
I’m here to help sort through the research to define your brand’s tone, refine visual branding, and maintain consistent messaging across all digital channels.
Seo & SEM
I can help optimize content using SEO best practices and run informed ad campaigns to take the guesswork out of increasing website traffic and conversions.
TEXT & EMAIL MARKETING
It’s getting increasingly important to connect with people through additional channels as social media engagement declines. Especially utilizing text & email marketing where you can speak to your audience directly. I know how to figure out what your audience’s pain points are, and how to get them to click-through.
SOCIAL MEDIA MANAGEMENT
I have experience managing Facebook, Instagram, TikTok, YouTube, and Bluesky accounts for businesses and nonprofits. My speciality is using a personal voice combined with authentic content & quick responses to build trust with followers.
MArKETING ANALYTICS
Wasting precious time and money on an ineffective marketing strategy? In this economy? Not if I can help it.
I can definitively identify what’s working and what’s not; then present those findings to stakeholders with striking graphics and a clear story.
Sample Work
Sample Work
-
![]()
U of M robotics
-
![]()
MTT Author profile
-
![]()
GIHN Reel
-
![]()
Team depot Collab
-
![]()
MSU Serling Institute
-
![]()
Broad Art museum
-
![]()
CCC WEBSITE DESIGN
-
![]()
CCC TIKTOK
-
![]()
Rodeo boys
-
![]()
personal project
-
![]()
GIHN Recruitment
Here’s my career condensed to a few bullet points:
WORK EXPERIENCE
Contract Videographer & Photographer | Wondergold Pictures, Lansing, MI
AUG 2023–PRESENT
● Collaborating with production team members including director, grips, and sound technician to achieve elevated visuals for a variety of clientele
● Executing professional video, audio, & photo content in high-pressure settings while working closely with senior executives and government leaders
● Capturing engaging behind-the-scenes content to build media library
Video Creator & Business Owner | Couture Videography, Lansing, MI
FEB 2016–PRESENT
● Crafting sophisticated video & photo content for nonprofits & businesses
● Planning, filming, and editing video projects with strong storytelling acumen & attention to detail
● Systemizing project backup & archiving of all completed work
● Collaborating with clients to create elevated video in accordance with brand voice, deadlines, and budget constraints
Social Media Manager | Constellation Cat Cafe, East Lansing, MI
DEC 2024–MAY 2025
● Consistently produced high-quality content across over 6 digital channels; including socials, text blasts, and email campaigns
● Partnered with leadership, fundraising, and merchandising to plan, track, and analyze outcomes of multi-channel marketing campaigns
● Designed eye-catching graphics for a variety of digital & traditional uses with Adobe Illustrator & Canva
● Wrote copy for video scripts, newsletters, social media captions, & web content; ensuring alignment with brand messaging & core values
EDUCATION
Bachelor of Arts in Film & Video | Grand Valley State University, Allendale, MI
AUG 2013 - APR 2015
Let’s Connect.
Lexi Couture
Lexicouture.work@gmail.com | Lansing, MI